The intelligent technologies and the learning

Abstract

The man seen as the most developed of all living species and the only one who can think rationally, plan and design strategies to create and innovate, the brain has to be one of the most functional systems and organized when it “knows” about of Systems Theory, as well as being highly “complex”, which in his limited understanding and comprehension. Since the introduction by 1940 of Informatics, technologies, both soft and hard , apply in various activities related to human behavior, it is so Artificial Intelligence, Genetic Algorithms, Fuzzy Logic, Neuromarketing and other area of knowledge, made great and constant efforts to study the structure and behavior of the human brain within the many activities of the brain, is to store longterm or short-term information and to be able to recover, this engaging Cognitive Sciences. The research, this is in progress and it investigates methodologies and didactic to active level can compromise the design and development of a learning environment to support learning of Accounting Fundamentals, Student Body, but doing a bet to find another dynamic, proposes to venture into the Neuromarketing, area brand new knowledge, which has conducted research with important results regarding motivation, fixation and recall of brands and/or products for later consumption; retaking these achievements by Neuromarketing proposed to include some to influence student learning, as a brand new item and to consider in the design and construction of the learning environment.